Picture a cricket fan placing a bet on the last ball of a match. In that split second, our sportsbook API delivers the odds, processes the bet, and confirms the transaction before the bowler releases the ball. That’s the speed and precision we bring to your betting platform—whether you’re running a traditional bookmaker operation or a peer-to-peer exchange.
Choose the plan that fits your business needs and growth trajectory. Each tier is designed to provide maximum value with clear upgrade paths as your platform expands.
Our sportsbook API serves as the backbone of modern betting platforms, seamlessly connecting odds providers, risk management systems, and end-user interfaces. Think of it as a digital referee that never blinks—constantly monitoring markets, matching bets, and settling outcomes with perfect accuracy.
The exchange component functions like a stock market for sports events, where users can both back (bet for) and lay (bet against) outcomes. Our matching engine algorithm pairs opposing bets in real-time, creating a dynamic marketplace that adjusts to supply and demand. For bookmaker operations, our price manager continuously adjusts odds based on market
movements and your predefined risk parameters.
Market creation begins with our powerful odds aggregation system, which pulls data from multiple sources to ensure comprehensive coverage and redundancy. If one provider experiences issues, our failover mechanism instantly switches to backup sources, keeping your markets alive and active. This multi-source approach is particularly valuable for popular events like cricket matches, where session and fancy markets require constant updates.
Our sportsbook API enables you to create and manage thousands of markets across dozens of sports. From simple match outcomes to complex multi-bet accumulators, our system handles the complexity while giving you complete control over market visibility, pricing, and availability.
The betting exchange API features a sophisticated matching engine that pairs opposing bets in real-time. With our liquidity management tools, you can ensure sufficient depth in key markets while maintaining balanced books across your platform.
Our low latency sportsbook API aggregates odds from multiple sources, providing you with the most competitive prices while maintaining backup feeds for uninterrupted service. The system automatically identifies and switches to alternative sources if primary feeds experience issues.
Cricket betting comes alive with our session and fancy API, supporting specialized markets like runs per over, wickets in a session, and player performance bets. These popular markets in South Asia are fully supported with real-time updates and settlement capabilities.
Protect your business with our comprehensive risk management tools. Set custom limits per user, market, or event type. Define liability thresholds that automatically restrict betting when exposure reaches predetermined levels. Our system can even automatically adjust odds to balance your book based on market movements.
Settlement happens automatically within seconds of event conclusion, with our system verifying results from multiple sources before confirming outcomes. For exceptional cases, manual override options allow your team to review and adjust settlements as needed.
Our white label sportsbook solution enables you to launch a fully branded betting platform without the technical overhead. Resellers can operate sub-platforms under their own branding while leveraging our infrastructure and support.
Our sports betting API supports comprehensive market coverage across all major sports and betting types. For pre-match betting, we offer traditional markets like match winner, handicap, and totals, along with specialized markets for each sport.
In-play betting brings the action to life with real-time odds that adjust as events unfold. Our system processes thousands of odds updates per second during live events, ensuring your users always have current betting options.
Cricket enthusiasts will appreciate our specialized session and fancy markets, including:
Football fans can enjoy markets like:
With our white label solution, you can launch a fully branded sportsbook in days rather than months. Our team handles the technical implementation while you focus on marketing and customer acquisition.
Our system analyzes user behavior to suggest relevant bets based on their history and preferences. This personalization increases engagement while providing a more tailored experience for each customer.
Implement VIP programs or responsible gambling measures by setting custom odds margins and stake limits for individual users or user segments. This flexibility allows you to reward loyal customers while maintaining appropriate risk controls.
Create targeted promotions for specific user segments with our advanced segmentation tools. Offer enhanced odds, cashback specials, or free bets to drive engagement and retention among your most valuable customers.
Help users find their preferred markets quickly with our intelligent search functionality. Save time for regular bettors with bet templates that remember their preferred stake amounts and market selections.
Our sportsbook API is built on modern, scalable architecture designed for high-volume betting operations. We support both REST and WebSocket interfaces, giving you flexibility in how you integrate our services.
APIs: REST, WebSocket
SDKs: JavaScript, PHP, Python, Java
Authentication: OAuth 2.0 with role-based API keys
Latency: 40-120ms depending on plan
Settlement webhooks: Configurable endpoints with retry logic
Security is at the core of our sportsbook API infrastructure. All communications are encrypted using TLS 1.3, and sensitive data is encrypted at rest using AES-256 standards. Our infrastructure is PCI-DSS ready for payment processing, though we work with your preferred payment gateway
providers.
Getting started with our sportsbook API is straightforward, with most clients going live within 24-72 hours. Here's our typical onboarding process:
1. Sign up for an account and select your plan
2. Access our sandbox environment with test data
3. Generate your API keys from the developer dashboard
4. Integrate our SDKs into your existing platform
5. Configure markets, risk rules, and settlement preferences
6. Test thoroughly in our staging environment
7. Go live with your branded sportsbook or exchange
Our technical documentation provides detailed guides for each step, and our support team is available to assist throughout the process. We also offer sample applications and reference implementations to accelerate your development timeline.
We understand that betting operations run 24/7, and so does our support team. All plans include technical support, with Enterprise Combo clients receiving a dedicated account manager and priority response times. Our monitoring systems track API performance, settlement processing, and market availability in real-time. We proactively address issues before they impact your operations, with automated failover systems ensuring continuous service.
Basic Bookmaker: 99.5% uptime with 24-hour response times
Exchange Pro: 99.7% uptime with 12-hour response times
Enterprise Combo: 99.9% uptime with 2-hour response times
For Enterprise clients, we provide a detailed escalation matrix with multiple contact channels
and direct access to our engineering team for critical issues.
AllWhiteLabel247's API transformed our betting operation. The low latency and reliability have significantly improved our user experience and retention.
As a reseller, the white-label solution was perfect for us. We launched our branded platform in under a week with their comprehensive support.
The session and fancy markets for cricket have been a game-changer for our business in South Asia. Our engagement metrics have doubled since implementation.
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FEATURE
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BASIC BOOKMAKER
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EXCHANGE PRO
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ENTERPRISE COMBO
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|---|---|---|---|
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Latency
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120ms
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80ms
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|
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Best Use Case
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Traditional sportsbook
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Exchange betting
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Full-featured operation
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Reseller Rights
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No
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Limited
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Full
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SLA
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99.5%
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99.7%
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99.9
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Support
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Business hours
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Extended hours
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24/7 dedicated
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A: A bookmaker API provides odds that you set and manage, taking on the risk yourself. An exchange API allows users to bet against each other, with your platform earning commission on winning bets.
A: Yes, our session and fancy API fully supports specialized cricket markets like runs per over, wickets in a session, and Khadda markets with real-time updates.
A: Auto-settlement processes bets automatically within seconds of event conclusion using verified results. Manual override allows your team to review and adjust settlements for exceptional cases.
A: Yes, our multi-currency betting API supports multiple wallets and integrates with major payment gateways through our flexible payment processing framework.
A: Integration typically involves signing up, accessing our sandbox, generating API keys, integrating SDKs, configuring markets, and going live. Most clients complete this process in 24 72 hours.
A: Yes, our Enterprise Combo plan includes dedicated servers and 99.9% uptime SLA, with customized options available for larger operations.
A: Yes, we offer comprehensive white-label solutions that allow you to brand our platform as your own. Enterprise clients also receive reselling rights for sub-operators.
A: Our system includes customizable risk rules, automatic liability limits, and dynamic odds adjustments to maintain balanced books and prevent excessive exposure.
A: We implement TLS 1.3 encryption, AES-256 at rest, PCI-DSS ready payment processing, IP whitelisting, and comprehensive audit logs for all transactions.
A: Yes, we offer SDKs for JavaScript, PHP, Python, and Java, along with sample applications and reference implementations to accelerate your development process.
